Deep essays on SEO / AEO / GEO, solo-operator economics, and the compression of search and the software that compounds it into one role. Sparse on purpose.
The practical difference between ranking the page (SEO), winning the answer box (AEO), and getting cited inside AI answers (GEO) — with a comparison table and a 2026 checklist for each layer.
How to structure content to win AI answer boxes and featured answers — the layer between classic SEO and generative search.
How to earn citations inside ChatGPT, Perplexity, Claude and Google AI Overviews through entity authority and quotable content.
What AI Overviews are, how Google selects sources, and the concrete steps to get your content surfaced and cited.
The GEO playbook — entity authority, quotable sentences, structured data, and being referenced across the web.
What llms.txt is, why it matters for GEO, and how to write one that helps AI engines understand and cite your site.
A prioritised checklist — crawlability, indexation, canonicals, speed, schema — with the fixes that move rankings.
What each metric measures, why they fail, and the fastest fixes for LCP, CLS and INP in 2026.
The structured-data types worth implementing, how they win rich results, and the mistakes that get markup ignored.
A step-by-step GMB checklist to rank in the local map pack and win "near me" searches.
How local ranking works — GMB, citations, reviews, local content and links — and how to compound it.
Optimising product and category pages, and Merchant Center / Shopping feeds, for organic and free listings.
The formats Google pulls snippets from and how to structure content to win position zero — a core AEO tactic.
Why topical authority beats one-off posts, and how to build it with pillars, clusters and internal links.
How to distribute link equity, build topic clusters, and use anchor text to lift rankings across a site.
Titles, headings, intent, entities, internal links and the on-page factors that still move the needle.
How Google understands entities, why entity clarity powers both SEO and GEO, and how to strengthen yours.
A repeatable process to find the keywords and topics competitors rank for that you don't — and prioritise them.
An honest comparison of the two leading SEO suites across keywords, backlinks, audits and price.
The trade-offs between a specialist and an agency by budget, scope, speed and accountability.
How to connect rankings to revenue — the GA4 and Search Console metrics that prove SEO ROI.
A working definition of the SEO / AEO / GEO role — ranking on Google, capturing AI-search visibility, and building the software that compounds it — after seven years of operating in it. The economic case for hiring one, and when not to.
I'm currently available for select engagements.